environmental - Latest Articles  1 - 5 of 5 articles Most Popular Tags Environmental Issue Surveys: What Are They Telling Us?
Marketing - By Eric Eckl, 71 views
Recent environmental issue surveys find that Americans now believe that stimulating the economy is more important than protecting the environment -- and yet other polls find that Americans reject the premise of these questions altogether. Are Americans losing their appetite for nature protection and pollution control? Or are sloppy poll questions creating a misleading impression?
Environmental Awareness: Encouragement vs. Education
Marketing:Advertising - By Eric Eckl, 89 views
Environmental experts often fall into the "if only they knew" trap -- "If only they knew they lived in a watershed," "if only they knew the stormdrain went to the creek." But TV commercials, brochures, and other materials that are educational produce disappointing results compared to those that try to encourage the desired behavior.
Sorry Charlie: Average Advocacy Fails the Tuna
Marketing:Advertising - By Eric Eckl, 66 views
Despite overwhelming evidence that the Atlantic tuna is in big trouble and an aggressive campaign by ocean protection groups, the United Nations recently failed to take measures to protect it from further overfishing. Could ocean protection groups make their case more effectively? If so, how?
Cowboys, Conservationists, and the Hopeful Herd
Marketing - By Eric Eckl, 56 views
When we are trying to make something happen, conservationists sometimes think like cowboys. We break out the rhetorical cattle prod and try to shock the public out of complacency and into action with a stiff jolt of bad news. There's a time and place for that -- but to motivate people to actually do something, you have to mix the bad news with a more positive environmental message.
How Global Warming Affects Our Pets
Pets - By Ciel Sanvictores Cantoria, 431 views
The ill effects of global warming extend not only to human living conditions but to animals as well. Some animals that live in the wilds and mountain ranges have been gravely affected to the point of extinction. Our pets rely on us to care for them, as changes in our environmental conditions can also affect them. However, we tend to use the same hazardous pesticides that contribute to the worsening of our environment.
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