Magento Enhancements Promises a Dynamic Shopping Experience
Magento, an open- source eCommerce solution provider and a part of eBay.Inc, announced “new capabilities” for its latest version of Magento Enterprise 1.12 and Magento Community 1.7. The new updates are based on the HTML 5 programming language and are designed specifically to enable traders to provide a dynamic shopping experience to customers through the Magento eCommerce platform. The enhancements include- the integration of HTML 5 to facilitate mobile commerce, and the integration of PayPal Payments. This announcement was made during Magento’s second annual Magento Imagine eCommerce conference on 24 April 2012.
Few of its Features:
Enhanced Mobile Experience
The HTML 5 capabilities launched by Magento supports iPhone, Android, and Mobile Opera browsers. The new updates available on both, Magento Enterprise and Magento Community version incorporates: multi-touch, gesture based controls, image scaling, and device specific audio and video capabilities. These upgrades facilitate traders to interact better with their customers using mobile commerce. Magento has also included attractive features such as drag and drop of product to the Magento shopping cart, zooming capabilities, improved search, and cross-sell and up-sell capabilities.
PayPal Payment Integration
Magento eCommerce solution is reported to have more than 700 payment extensions through third-party developers. PayPal Payments make it easier for traders to accept payments in any mode – online, mobile or in-person. PayPal Payments is said to increase business sales owing to the ease involved in making payments. Those using Magento Enterprise and Magento Community can select from three tiers of available PayPal Payments- PayPal Standard, Advanced or Pro, as well as PayPal Express Checkout direct from Magento.
HTML 5 Technology
Magento’s integration with HTML 5 will enable traders to deliver personalized shopping experience to its customers across multiple web browsers.
Enhanced Visitor Segmentation - Businesses using Magento Enterprise can now tap into the unknown site visitor segment and convert them to actual buyers. This feature influences new visitors to purchase a product or complete a transaction.
Expanded Product Relations - This feature helps Magento Enterprise traders to make specific product recommendations to specific customer segments. It provides the traders with dynamic tools to apply cross-selling and up-selling rules for personalized shopping experience.
Coupon Codes – Auto generation of coupon codes enable Magento Enterprise and Community traders to create customized coupon code to meet their unique business requirement, monitor the usage of coupon codes and export it for offline distribution.
Multiple Wish Lists – Customers can generate and maintain multiple wish lists in their account. They will have the flexibility to keep the wish list private or make it public by sharing it with friends. Traders can have access to front-end placement of the wish list feature to keep a check on customers’ needs and understand user behavior.
Magento Content Management System – The CMS hierarchy enhancements help to manage the pages on the traders’ site with ease. Those working with Magento Enterprise can now save on developmental costs by coding once and then immediately duplicating and organizing the content.
These capabilities have been designed to provide a truly customized shopping experience to the customers. It will definitely increase the need for Magento development services to provide customized Magento solutions.
Being a Magento Development Company we have a team of professional Magento developers who are trained to generate creative solutions for Magento Web Design, Magento Template Design, and Custom Shopping Cart development. To know more about our Magento Development Services contact us at firstname.lastname@example.org
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