Interview with Masashi Oikawa, Managing Director, Alpine Electronics Inc and Anil Khanna, Director,
Alpine Electronics is an automotive electronics manufacturer that supports drivers in over 60 countries and provides the world's leading auto makers with audio, video, navigation and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies. Alpine Asia attracts a bunch of exclusive customers as they understand the brand and technology in an enhanced manner. The company is committed to developing products that are safe, easy to use, and eco-friendly for the automotive environment. Alpine Electronics also promotes Corporate Social Responsibility internationally. The corporate is very active and hard in educating poor children. The organization also believes in overall development of a nation, not only in terms of technology and business, but also providing the status of equality to all. Q: What is the global vision of your company? A: Alpine is one of the best automobile systems manufacturer. The corporate aims to reinforce brand awareness as a leader of sound quality and technology advancement. Alpine develops the products to best serve these two categories of India market. We believe India hi-end market is growing gradually because of the big growth in Indian economy. Q: What is your USP for operations in India? A: Less Service, Low maintainance, quality and technology. Q: What are the major car brands have you tied up with in India? A: Maruti Suzuki, Honda and Tata Motor at the moment. We provide OE fitments to premium brands like Honda Civic, Honda Jazz, Tata Grande, Tata Safari, Maruti Suzuki Swift, Ritz, Swift Dezire anmd Wagon R. Q: What is your venture with Supreme Hi-Fi all about? A: Alpine Asia supports new products development and knowledge for Supreme Hi-Fi to make a business in India. Supreme Hi-Fi is the master distributors for all after-market products sold in India and building businesses with car companies. Q: What is the average price range for your products as compared to your competitors? A: You can get a good HU and speakers for 14,000 Rupees. Our products start from 7990 MRP for Indian customers. Q: What role do you think car accessories play in the over all automobile market? A: Car Accessories is quite important to automobile business. Some customers consider car accessories as an important buying factor. With some advanced technology and brand value of car accessories, it helps drive the value of each individual car model. Any car is incomplete without good accessories. We provide high quality car accessories to auto manufacturers and customers. Q: Does the present Euro-Zone recession affecting your business? A: Yes of course. America and Europe are also our major markets. Our global business is a bit down these days. Disclaimer: Article submitters are solely responsible for the content of their articles. ArtiLib can't be held liable for the contents of the articles. Report Abuse | Browse By Category |
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