Top 10 Ideas For Press Releases To Gain You The Exposure And Attention You Deserve
Promotion or Hiring of a Person When someone is hired to a position or when someone is promoted, issue a release. It’s also wonderful for employees to see their name in print. Event If you’re planning a reception, conference, 5K walk, or any other type of event, they’re great for getting media attention. Expanding Business When your company expands, it’s newsworthy. People love to hear about companies that are growing. This could be for a new location or entering a new market. Contribution to a Charity It’s always uplifting to hear about ‘good news.’ Issuing releases on contributions or participation in charity events raises the brand equity of a company. Winning an Honor or Award Whether your company or a person in your company wins an honor or award, spreading the news is fantastic to create goodwill. Product Release or Upgrade Let everyone know what a value you are with your new product introductions and upgrades. Sales promotion Do you have a special sale for a product or service? Make sure everyone knows by writing a press release. Joint Venture/Strategic Partnership Have you created an amazing relationship that going to drastically benefit your client base? Spread the news with a press release. Re-organization When you’ve re-organized to re-position your company and operations, releases can be effective information sources. NOTE: This is not always a good idea if it could be perceived negatively (i.e. reductions in forces, etc.) Sponsorship Maximize the money you’ve invested in a sponsorship by sending out a press release talking about the sponsorship and why it’s significant. After reviewing this list you may realize that you have a lot of happenings that are newsworthy and can write press releases around them. About Author Lauren Darr is a highly sought after marketing strategist, speaker, and author known for original ideas that get her clients the attention their groundbreaking ideas deserve. Not only is she educated in her field, but experienced with over twenty years of marketing street smarts. This allows her to develop programs both theoretically and pragmatically. She has developed a proficiency in corporate and entrepreneurial environments. Lauren earned her stripes working at a four-diamond start-up hotel, a Fortune 500 company, and other small businesses including a dinner train! Disclaimer: Article submitters are solely responsible for the content of their articles. ArtiLib can't be held liable for the contents of the articles. Report Abuse | Browse By Category |
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