Focused Press Release Ideas For You and Your Business To Net Results
Some folks don’t like the idea of press releases because they feel it’s ‘ego-centric.’ This is your challenge to think of it in a different way and start ‘releasing.’ Think of it as sharing your talents and knowledge with the world. There is undoubtedly someone out there that needs what you offer. To reach them, you need publicity to increase your exposure. The definition of news is very broad: information about recent events or developments. When keeping this definition in mind, it’s easier to decide what you are doing that is newsworthy. Following is a list of ideas for press releases. Once you sit down and think about your business and all you do, some of these should trigger ideas for releases that you can do on a regular basis as a part of your marketing plan. Resist the temptation to do one release that covers everything that’s happening. Plan focused releases timed to keep your company in the public eye. - Product introductions - New service offerings - Free tips and advice - Whitepaper acceptance for trade show - Research you’ve done (interesting stats/results) - Endorsement by industry dignitary - Being featured as a speaker at a conference - Open house/special event/seminar - Being featured in book - Promotions or hiring of employees - Strategic partnerships - Employee of the month - Participation in non-profit events - Donations to charities - Awards won by the company or employees Even if you don’t get published in a media outlet, it’s good to have the news releases on your website. Potential clients and media visiting your site at a later date will feel the energy and buzz around your company when they visit this section of your website. Take the time to think about your newsworthy activities and create a plan for writing press releases on a regular basis. About Author Lauren Darr is a highly sought after marketing strategist, speaker, and author known for original ideas that get her clients the attention their groundbreaking ideas deserve. Not only is she educated in her field, but experienced with over twenty years of marketing street smarts. This allows her to develop programs both theoretically and pragmatically. She has developed a proficiency in corporate and entrepreneurial environments. Lauren earned her stripes working at a four-diamond start-up hotel, a Fortune 500 company, and other small businesses including a dinner train! Disclaimer: Article submitters are solely responsible for the content of their articles. ArtiLib can't be held liable for the contents of the articles. Report Abuse | Browse By Category |
| Contact ArtiLib| Privacy Policy| Terms of Service |