Facebook Launches European Application OnlineThe Dutch Cash4Mobile.com launches partnership with the Belgian technology Proud Field of the first European commercial business application on Facebook. Cash4Mobile The application gives Facebook users the ability to sell their used cell phones. | | |
The Dutch Cash4Mobile.com launches partnership with the Belgian technology Proud Field of the first European commercial business application on Facebook. Cash4Mobile The application gives Facebook users the ability to sell their used cell phones.
Unique
"In the position in which we operate as an intermediary in used electronics we always look for ways to attract consumer attention to the value of eg their mobile phones. So we have a time active in social media , where we contact building with online advertising and viral marketing campaigns. With Proud Field we are now, however, a fundamental leap in which we directly trading with users on a social network and give them the benefits of their "trusted friends environment '" says Berry ten Berge, Managing Director of ProPhone Solutions, the parent company behind Cash4Mobile. "The Cash4Mobile application dedicated to a new form of online trading that uses the viral potential of Facebook. Cash4Mobile is perhaps the first of its kind on the European continent and, surprisingly maybe this may sound, is currently one of the most sophisticated business applications on a global level. "
400 million consumers
Social media websites like Facebook for participants already the starting point of the use of many applications, including the wildly popular game Farmville and applications as Gifts. Now that brings Proud Field of Cash4Mobile first unique business concept, which gives an impetus for a new generation of transactional business applications on social media.
"We offer companies the opportunity to B2C social media as complementary market channel into their business" says Patrik Vandewalle, founder and managing director of Proud Field. "For Cash4Mobile Proud Field is actually their sales office in the 'Facebook society" in which we in the background seamlessly integrated with the logistics unit of Cash4Mobile. " By combining information about an individual's profile and knowledge of his / her friends, inherent in social media, we may very interesting business models and sales techniques available. Thus, we Cash4Mobile fundraising of unused mobile phones organize groups of friends where we play against each other "adds to Patrik Vandewalle.
Corporate Social Responsibility
"Cash4Mobile is excited about the possibility of using mobile phones contribute to a better world," said Berry ten Berge, moreover: "So we go one step further. During the sales process, we offer the option of the amount, or a part of it, donate to charity. "
Karl's opinion
Personally, I'm actually quite proud that such an application, the first in Europe, Dutch and Belgian soil is. I myself have tested the app, and it all seems to work well. This is just the tip of the iceberg of what is possible in social media and how it can be commercialized.
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