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5 Steps To More Effective Localized Catalogs

five steps that will make sure your catalogs are made correctly with the right localized elements

By: Lynne Saarte
Category: Marketing:Advertising
Posted: Dec 11, 2011
Updated: Dec 11, 2011
Views: 160

Here are the steps that you need to follow for more effective and localized catalogs. As anyone in marketing will tell you, localization is key to more profits and results, especially if you are working with a very local or area specific tool such as color catalogs. That is why you will want to read all the five steps below to make sure that your own catalogs are made correctly with the right localized elements to make them succeed at their job.

1. Environmental research.

Every “locale” has a specific environmental identity. Besides having specific weather or moisture elements that you will want to take into account of, you will also want to review the color elements present in those target areas.

By doing a review of these things, you can have a better idea of the right material elements and color schemes that you will want to apply to your catalogs. So never forget to do your environmental research. This will be key to developing the right catalogs that will fit “snugly” and appropriately in that target environment that will be visible and effective.

2. Market research.

For your catalogs to be more localized, it must be more integrated and understood well by its target market. So key to the initial steps in catalog localization is to do market research. By getting a better sense of the local market, you will know which content and design styles are more popular and which styles must be avoided for your own catalogs.

All your decisions in terms of the design and content can be guided correctly with the direct influence of this research, maximizing the chances of you creating the appropriate localized catalog for your target area. So do not just laze around, do the research as this will be crucial to your success.

3. Image localization.

After the conceptual research, you can of course take a more active action in making your catalogs more localized. This is can be done by using more localized images. This means that your marketing images must apply to your target readers. People must be able to relate to it, its situation and the feelings that those images communicate.

They must identify themselves in those images, giving them a more emotional and direct connection to those catalogs. So if possible make sure that you try to make the models in your catalogs look like the people you are targeting for your campaign. If they can see that the message and the feeling is closely related to them, then they will be more amiable to reading your catalogs more easily.

4. Language style localization.

Different market locations typically have their own language style. Even within a city, the catalogs that you give out to the business district might have a different language “style” to the ones you give out on the mall or to other places that people hang out. This is because the mix of people is different in these areas, representing different tastes.

You will want to do this kind of language style localization in your own catalogs so that you can optimize the results of that localized catalog. Try to always write in the style that best matches your chosen specific area. In this way, people will be more inclined to respond to your marketing catalogs, simply because they are speaking ”their” language.

5. Configuration localization.

Finally, you will want to change your configuration for your catalogs to make it more localized. This basically means that you must try to review the best size, shape and folds for a catalog in that target area. The more you can match what other catalogs and prints are using, the easier it is for you to print and distribute those catalogs in those particular locations.

So those are the things you can do to get more effective and localized color catalogs. Make sure that you read everything carefully so that you can implement these types of localizations for your won catalogs today.

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