ArtiLib Article Library By Tag Author Index Submit Article Login Suggestions
Bookmark and Share

Two Cases Where Pharmaceutical Marketing Machines Failed the Consumer

Do you trust Pharmaceutical companies? These big companies like to sell you with their big budgeted marketing campaigns. But are they all that they say they are?

By: chris santos
Category: Legal
Posted: Sep 19, 2011
Updated: Sep 19, 2011
Views: 36


When we see pharmaceutical commercials – in which half the commercial is spent warning us about side effects – we should have a reasonable trust that pharmaceutical companies are telling us the whole truth about their products.

The sad truth, of course, is that this is not always the case.

Let’s look at two such cases. First, consider the drug Neurontin. Neurontin was produced as an anti-convulsant drug, which had the potential to help a lot of people with seizure disorders. But the testing of the product was manipulated in order to sell it quickly, and it was marketed for unapproved uses such as headaches.

Or consider Yaz birth control, a famous case in which the marketing left some specific details about side effects out of key advertisements. Many people died because of side effects from Yaz before these were reported to the general public, and lawsuits sprang up all across the United States in response to the misleading ads. Eventually the advertisements were fixed, but at what cost?

These cases demonstrate a clear existence of a big pharmaceutical marketing machine, in which sales and figures take precedent over public health. Granted, not all pharmaceutical companies behave this way, but considering that studies show that marketing budgets far outweigh research budgets, one has to wonder what is happening to an industry that so many of us rely on.

If you’re worried about what you’re taking, do some research and talk to your doctor about the risks of your medication. Remember: just because it’s prescribed doesn’t mean it is the right medicine for you.

More on drugs and the FDA: http://www.good-legal-advice.com/dangerous_drugs.htm

Contact Author   Author Website




Disclaimer: Article submitters are solely responsible for the content of their articles.
ArtiLib can't be held liable for the contents of the articles.   Report Abuse

Browse By Category
Contact ArtiLib| Privacy Policy| Terms of Service