SM’ART SOCIAL PURCHASING -Vote with your Wallet, The Power lies in your Hands: Think as you Choose
Vote with your Wallet, The Power lies in your Hands: “Think as you Choose” VOTE WITH YOUR WALLET: When you “Think as you Choose”, you are making a far better buy for original content supplier and you, the final purchaser, alike – at no extra cost, just your consideration. All you need to do is: when you buy something, simply ask yourself: who is your money going to benefit most; for whom are you actually casting your purchasing vote? Behind every purchase lies real people, with Families, living in a Community – with everyday Health, Education and Jobs issues (where they are available) that we are all aware of in these Internet & 24 hour World News day; concerns that keep them awake at night wondering, as billions do, from where might tomorrow’s dinner will come – often it does not; or may not have the strength or health to walk the miles for drinking water every day as 800 million do every day; or survive without the electricity and all that goes with it as 1.5 billion do every day. That’s today’s reality, That’s their everyday life. Yet! many are our Suppliers of fruit, vegetables, tea, coffee, other commodities, technology, garments, big brand clothes & shoes too - most working for a pittance. Meet your everyday suppliers!. So when you act and simply Think as you Choose; then Every day too you will be acting in their interests, sleeping better at night, ’cause you are caring that little bit more. And one day we all will need some Care, and one from their Community may be our Carers too; what goes around will come around. The winners will not only be the original Suppliers (not the Supply Chain, important though they are too – but are not the People who matter most here), but also their families and their wider Community. But the real winner will be you, the purchaser – you will get to make a real and immediate difference even that same week, if you also buy from their respective E-Community.Coop Direct online, and all by just Thinking before you Choose. You will also be simultaneously contributing to alleviation of dire poverty, by improving people’s quality of life; while giving other people a proper chance in life. And you can simply do it every day when you Vote with your Wallet. THE POWER LIES IN YOUR HANDS: Traditional approaches link buyers and sellers together based on adding or sharing Social Values, Beliefs, Charitable Causes or Interests; where most are focused on leveraging Corporate Social Responsibility and are Local in appeal. VoxWorld.Coop however adds another dimension to that - it is aimed at cross-border Communities in particular while embracing Co-operatives aka. E-Communities.Coop – and the message is simple and straight-forward: as you open your wallet, “Think as you Choose” – embrace the Sm’art Social Purchasing way. It is therefore Global in appeal too, utilising the enabling eCommerce capabilities and capacities of today; in a cross-border reachout that leverages their global Diaspora Communities in a unique cultural trading embrace – while simultaneously Showcasing their respective Local Cultures. VoxWorld.Coop, acting as a metamediary, provides access to standardised Formats with licensed Customisation, Servitisation and Productisation features together with a range of Product Platforms for quickstart Community added value creation. The End Goal is to enable any Community to empower their own people by building their own sustainable Social Brand or Social Franchise and generate eSkilled Jobs at home. The process embraces Digital Literacy and eInclusion to enable access to the Knowledge & Innovation Economies – with each Community encouraged to promote and trade through its existing strengths; while minimising any current limitations through cross-Community collaboration. All any Community therefore needs to start on its way is the Commitment with Content, physical or digital. All of the necessary tools-of-trade are available and affordable to them today through VoxWorld.Coop. The rest, as they say, can be worked-out-in-use, in a spirit and process of co-creation. BRINGING ABOUT REAL & LASTING CHANGE: As a by-product, it will open you up to unseen and unheard of opportunities in culture and travel; born of learning through trading more. And by default, you will teach them about your specific needs and they will find new and better ways or ideas, and together you will co-create new and better products or services for you. Eventually you will connect, collaborate and co-create as interactive Communities. Every time you buy something, anything, you have this awesome and virtually untapped power in your hands, this powerful opportunity in your pocket will bring about Real & Lasting Change, that benefits someone or some Community every time with every purchase consideration; that only through simply considering for one moment the choice you are about to make. Billions of People at the so-called Bottom of the Pyramid today do not want our Charity, they prefer our Custom – they prefer to work hard for the money they get; to rise of their own accord. All they need is just your consideration as you purchase – it’s all in your choice, in your hands. In essence you are voting with your wallet; you are giving a Voice to the Voiceless; you are listening with intent to those who have never been Heard. And why? ‘Cause it matters, a lot to other People. Life has shown us that its these Little Steps that can and do make a very Big Difference….and most of all it’s to you. BECOME THE CHANGE YOU WISH TO SEE IN YOUR LIFE: Become the Change you wish to see in your Life, join the legion of powerful Sm’art Social Purchasers, Social Innovators, Social Entrepreneurs and other Changemakers. Help to create a new and vibrant Social Marketplace, show your Community the way. The vote every day for the world you want to see…with your Wallet. In doing so, Give the Gift of Opportunity to others. Gift those with great needs the basic opportunity of Education, Microfinance and Culture. It will be given to those who most appreciate your custom. And it need not cost any more than a Smile, your smile that has the power to cross borders, languages and cultures alike - to sway the balance of power in favour of that Change. A little (thought) really does go along way today. APPLICATION TO SOCIAL PROCUREMENT WITH CSR: And the very same solution applies to Corporations worldwide, and to Small Businesses too – who can confer enormous benefit when they Think as they Choose too, in their case about Social Procurement. They would show a Corporate Social Responsibility (CSR) for those people whom they in turn wish to attract to buy their products and services; so it makes sense for them. The consumers of this world are now equidistant - they want your Corporate consideration as People in just the same way, wherever they live; they pay the same money - everywhere is local today; they want their efforts and their concerns to matter to you as much as you want your Brand to matter to them. All you have to do is start and see it happen, to you and your business too. APPLICATION TO COMMUNITY SOCIAL CAUSES FOR FUND-RAISING: And it can be applied to Countries as well as Communities and Businesses too. Last year I posted this thinking on Dilip Ratha's blog at World Bank, Jan 20th 2010 and immediately after their calamitous earthquake – the idea of an ongoing Social Purchasing plan for Haiti: http://blogs.worldbank.org/peoplemove/helping-haiti-thro ...... A COMMUNITY CALL TO ACTION – DO YOU WANT TO BE PART OF IT NOW? We all are or might be that same Community one day, one that would like to be served so well in our time of need. So it's up to every Community to decide to take that precious first step, by helping others so as they can help themselves. First, we need to have or fix a vision for our Community, one that captures the imagination of own Community; one that gives everybody a sense of Unity of Purpose; that then fires everyone into a collective action; acting as one Global E-Community. Starting by showing we Care what happens to the world and to other People living in other Communities, supplying our products and services or providing care to the world, Giving - bearing with it, as it does, the wonderful Gift of Courage, and the Gift of Hope whose flame never dies...to all those with such great needs. And to Think…..all we have to do is, as we open our wallet next, to Think as we Choose, as we make that next purchase. It simply makes sense. Founder, Social Innovator & Social Entrepreneur VoxLabs, VoxFranchise & VoxWorld.Coop models Talk with us direct? labs@voxworld.coop Talk with other Communities? www.voxworld-coop.ning.com Blog: http://www.voxworld.coop/page2SmartBlog.php About Author Author of VoxLabs New Business Model for generation of Community Co-operative Hubs, Creator of VoxFranchise Sm'artShop concept, Inventor of USA patent D412800 for Retail Point of Sale Display Unit & Dispenser for Shop-in-Shops & Publisher of VoxWorld.Coop's Community Portal and Social Marketplace . Disclaimer: Article submitters are solely responsible for the content of their articles. ArtiLib can't be held liable for the contents of the articles. Report Abuse | Browse By Category |
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