Some Misconceptions About Direct Mail Postcard MarketingDirect mail marketing using 5x7 postcards can be an obscure strategy for some people. In the world of digital communications and digital marketing, using postcards can sometimes sound very odd and even alien for some of the contemporary marketers out there. | | |
Direct mail marketing using 5x7 postcards can be an obscure strategy for some people. In the world of digital communications and digital marketing, using postcards can sometimes sound very odd and even alien for some of the contemporary marketers out there.
In this article though, I am going to explain to you some of the common misconceptions about 5x7 postcards that many newcomers have. Hopefully, with these clarifications, you will realize that postcard printing is a viable and even effective tool for alternate type marketing.
1. It produces results slowly – If you think about it on a shallow level, you will of course run into the WRONG conclusion that marketing postcards will produce marketing results at a slow level. SNAIL MAIL as it is named of course will give that impression that the color postcards will be sent slowly and of course the responses from that will also be very slow as well.
This is very far from the truth. With the speed by which postcards can be sent through couriers lately and of course the ease by which people can respond through phone or through the Internet, direct mail marketing postcards have never been quicker at eliciting market response than at this very time. Even though color postcards sound like a low technology investment, they have still benefitted from technology today. That is why they are still very useful in fast marketing today.
2. It takes a lot of work – Creating a whole printed postcard does sound like hard work for most people. Especially if you are not really that artistic, developing a whole work of printed art from scratch will seem like a daunting task. However, you must realize that with the advent of postcard templates and quick format software, it actually it is not really hard to develop a decent looking design of your own.
In fact it can be an enjoyable experience and all you have to do is to point, click and drag some essential elements to create a decent looking color postcard. So really you do not have to worry about doing too much work here.
3. It is a bit expensive – A printed marketing tool might sound expensive because it is made of “REAL” material, but in fact it is cheaper now than the digital kind of marketing in most respects. The cost of actually maintaining digital marketing tools can be a lot more expensive.
Just look through the costs of paper click advertising of high value keywords and then compare it to a one shot postcard printing from an online printer. The costs speak for itself, that is why you should realize that it is not that expensive to print color postcards.
4. It is an unpopular and old type of marketing – There is actually no reason to believe this misconception. Yes it is an old type of tool for marketing, but postcard printing is still done today and they are done effectively. People still send and receive color postcards today, and many people appreciate the act of doing so. That is why there is no reason really to be averse to postcard marketing.
5. It is junk mail – While commercial type of postcards does sound like another kind of junk mail, your own custom postcards should not become those kinds of prints necessarily. If you create a good enough postcard that is interesting and even worth keeping, it won’t really become junk mail. The best marketing postcards surpass this classification because the images in there covers are so amazing that people actually like displaying them. So if you do your color postcards right, they can never become junk mail.
So as you can see, direct mail postcard marketing is actually something that you should be really interested in doing. With the right kind of tricks, it can work really great for your marketing campaign.
For more information and inquiries about the article feel free to visit: 5x7 Postcards and Postcards
About Author John Ray Daniels is a specialist of brochure printing and is also a web designer. He is knowledgeable in printing and continues to support the developments in the field to help out companies in their business marketing needs Contact Author
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