Developing Business Identity 101
Here is a guide to developing your own business identity: Competitor Research Begin by acquiring information about competitors and their branding. Make a note of what makes them distinct. Then make an evaluation of your business and compare it with your competitors. Find a niche where you can build your own identity and promote it from there. Make sure that this niche is customer-oriented. Be as specific as you can. Customer Research To come up with a more intimate and personal results, set up a focused group discussion. Select a group of customers and ask them what they prefer in a brand. Keep their suggestions and try to get inspiration from their answers. Brainstorming Sit down and brainstorm with a few business people and employees. Discuss your visual identity and how you can best represent your company. This should include your company name, logo, motto, color and the rest of your corporate identity. Take note of all their suggestions and recommendations. Decisions and Tests From the brainstorming, formulate company name, logo, motto, color and other corporate representations. Present this through business cards and stationery printing and show them to stakeholders and employers. Request for them to critic what you have presented. Set up another focused group discussion and present your vision for identity. Let them analyze it. Compare the feedbacks from stakeholders and employers to that of the focused group discussion results. Then, finalize your corporate identity. Include your own points since you are after all the person behind the business. Implementation Once you have finalized everything; company name, logo, motto and the rest of graphic representation, implement them in all your products, marketing campaigns, personalized stationeries, public relations activities and website. Make sure you have a broad coverage and exposure and quite a number of repetition of your business identity. Make your advertising and marketing materials reflect your identity. Launch campaigns for business card and stationery printing, brochure and flyer printing and other forms of literature that will be widely distributed to target customers and within your industry. This assures and establishment of your identity. For comments and inquiries about the article visit: http://www.printplace.com/printing/stationery-printing.aspx Disclaimer: Article submitters are solely responsible for the content of their articles. ArtiLib can't be held liable for the contents of the articles. Report Abuse | Browse By Category |
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