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The Role of SEO in Ecommerce

The success of any ecommerce business on Internet depends on the relevant traffic. And an effective SEO strategy can help you to gain the desired traffic in the long run.

By: Rian Kapur
Category: Internet:SEO
Posted: Mar 01, 2011
Updated: Mar 01, 2011
Views: 118


Ecommerce has seen a mammoth growth in the past decade and its growth rate is approximately pegged at 30%. At this phenomenal rate, it will soon become a major business process across the globe. Ecommerce literally means commercial activity routed through electronic media, especially the Internet. The astounding growth can be attributed to the ease and comfort in carrying out the sale and purchase activities. Imagine, if you have to buy a mobile phone then you can just log in to the Internet, visit a respective online store, select the product, and order for it by making the online payment. The entire process will barely take 10 minutes, if you are pre-decided about the handset. Additionally, you did not venture out from home for the entire buying process.

Moreover, ecommerce has given business opportunities to people who can now start it by building a site and working on it. There have been many success stories of entrepreneurs who struck gold with ecommerce business. And most of them planned a winning strategy first and then implemented it to perfection.

Traffic an Important Ingredient
You can easily tell the importance of location in product-oriented business. A good location is one, which has an adequate flux of people crossing the shop. In the ecommerce or the world of Internet, that flux is called “traffic”. Yes, a website acts as a store and it is important to keep your store attractive and easily navigable but bringing the visitors to the site holds the key to the growth of any successful ecommerce business. And this is what an effective Search Engine Optimzation (SEO) can do for your website.

SEO as the Traffic Generator
Research and studies show that almost 92% people use search engines like Google, Yahoo, Bing etc to reach to anappropriate website. For example, somebody interested in mobile phone will open Google, insert the relevant keywords, and then he will be led to a site or other sites through the Google’s search results subsequently. It has also been established that almost 90-95% conversion takes place in the first three pages of the search results (nearly 70-80% in the first page itself). And SEO is nothing but the technique to bring your site on these pages on important business keywords.

Consider you have a mobile phone store and the conversion is 1-2 % of the total visitors. So, if your site normally generates traffic of 100 visitors per day then providing your site with genuine SEO services can increase the traffic in excess of 300 visitors in 2- 3 months (the number will surely keep on increasing with the ongoing service). Now, you can calculate the increase in revenue at the aforementioned conversion rate.

Well, while hiring the SEO services, always go for those who use white hat SEO techniques and whose SEO services are in compliance with the Webmaster’s guidelines of Google, Yahoo and other search engines. Remember, a legitimate SEO service is just like the tortoise in the race and eventually it will be the winner in your long-term ecommerce growth.

Software Development in India – MAG Studios provides affordable Ecommerce Solutions and SEO options for businesses of all sizes.

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