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Essentials of SEO Friendly Web Design

Keeping the parameters mentioned in the article can help you to come up with an exciting web design that is search engine friendly too. If you do not implement them at the onset, the SEO consultants will surely refer these changes when they start working on your site and they will charge for that.

By: Rian Kapur
Category: Internet:SEO
Posted: Feb 21, 2011
Updated: Feb 21, 2011
Views: 71


There are 15 billion websites on the Internet at present and going by the rate of induction of new sites, the number might reach 30 billion after 10-15 years. Now, this is a mind-boggling figure and you cannot avoid Internet anymore. So, if you are planning to launch a website then you should not only be concerned with the attractive and catchy design but you must also get it designed in a manner to attract more and more traffic. After all, what is the point of having a website if it does not generate traffic.

Most sites rely on search engines to direct traffic on chosen keywords and they may seek the SEO, SMO, and SEM services for that, once the design is complete. But, you can save lots of money if you are clear about a SEO friendly design. Let us first know, what exactly is an SEO friendly design? Well, search engines send their programs known as spiders, crawlers, and bots to surf the websites on periodic basis. Ensuring that the structure and navigation of the site is quite easy can help these crawlers to easily navigate your site.

Content of the site is an important criteria and hence you must try to present a keyword rich content on the site. Also, these crawlers are unable to read the content in an image or flash, so try to avoid them during the web design process. However, you must not use excessive keywords in the content as it can have an adverse effect. So, your emphasis should be on maintaining witty balance of the keywords. Ensure that the layout of the content is user-friendly and use CSS instead of tables in the design, as CSS is considered more SEO friendly compare to the tables.

You must also get your design validated by W3C; having a logo of W3C validation will be quite helpful. Additionally, you must ensure that the design adheres to the web 2.0 or more recent web 3.0 guidelines. Always display the sitemap to the users and use robot.txt files to enlist the pages you do not wish to be seen by the crawlers. Keep a checklist of the SEO friendly design parameters and get your site designed accordingly.

Cheap Web Design & Cheap Search engine optimization services division of Unikap is righteous destination for all those clients, who are seeking to envision the software projects, en route to success.

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