The Best Use Of Business Cards
Contrary to what business owners may have told you, business cards are more than a low cost substitute for the Yellow Pages. They are actually a brand building tool that helps businesses get good market exposure. They are a great way to customize your contact details to a greater degree and a lower price than what telephone directories can offer. They are a great way to put your business into the memories of your contacts in a pleasant and professional manner. Here are tips for creating your cards in order to use them as a profitable part of your marketing strategy. Best practices on contact details The main purpose of your cards is to present your contact information. This is why it is important that you convey your details in the most efficient manner. There are details that are necessary in your cards, while there are others that are negotiable depending on your industry. Among the indispensable elements are: your full name, business name, job title, telephone number, email address, and tag line (keep this related to your business). Among the flexible elements are: your physical address, fax number, mobile number, and web site address (although leaving out the web site can be harm the credibility of a business in some industries). Design tips Unless you are a graphic designer, you need to hire expert services to create your card for you. Most printing companies today have their own in-house designers who can help you create the best design for your card. They have seen and designed hundreds of cards before, so they know what design will work and what will not for your business. But this does not mean that you will leave the whole design and printing process to your printer. You will still need to provide your input like what you expect from your business card templates. You can also help in the layout or consider asking them about these aspects: - Ask them if you can include your photo in the card as many people identify a face much easily than a name. - Be sure to tell the printer to print your card in standard size to fit easily in card holders folding. - Ask what can be done at the back of the card. Perhaps you can print a map on it, a discount coupon, or a list of your top products or services. - Be sure to make a design consistent with you other marketing materials to ensure you market your brand effectively. - Ask for the best color and font that will suit your image. - Determine which type of paper will best suit your card: heavy or thin, white or colored? Printing tips There are different printing options available today. Your printer can help in choosing the best option to make sure your card stands out from the crowd. You can consider the following strategies: - Using a curved edge or cutting one corner on an angle. - Choosing on the stock options such as textured paper, glossy laminate and high weight card stock. - Deciding on the shaping options. You can create a custom shape but this will cost you extra. For comments and inquiries about the article visit: http://www.printplace.com/printing/business-card-printin ... Disclaimer: Article submitters are solely responsible for the content of their articles. ArtiLib can't be held liable for the contents of the articles. Report Abuse | Browse By Category |
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