Why Corporate Video Production and Online Video Marketing is Great For SEO!

Statistics like these are helping to drive an entire industry dedicated to video optimisation and businesses around the world are beginning to take note too. A 2009 Permission TV survey, for example, revealed that out 400 company executives, a whopping 67% said online video would be a primary focus of their online marketing campaign, with 52% expecting to start or extend online video projects, up from 32% at the time of the study in December, 2008.

However, appearing on the first page of Google isn't the only reason why videos are great for SEO. They can also easily be used to build those crucial inbound links that every website needs to be successful; they can be uploaded to social media sites where they'll be viewed by a multitude of online viewers and become part of larger online discussions; and RSS feeds can be created, which allow users to subscribe to the video content on your website, notifying them as soon as new content is available.

Clearly, companies and organisations who continue to focus on traditional online marketing methods alone will be missing out on a proven, increasingly high-impact online marketing tool and will soon find themselves behind the competition.

Christiaan Harden is the Business Development Manager at Spectrecom Films Ltd, an award-winning corporate video production company, the UK’s leading online video marketing authority and owner of Waterloo Film Studios, a four stage white / green screen London film studio complex for hire.

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Christiaan Harden is the Business Development Manager at Spectrecom Films Ltd, an award-winning corporate video production company, the UK’s leading online video marketing authority and owner of Waterloo Film Studios, a four stage white / green screen London film studio complex for hire.

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