provided a lifeline for some colleagues through these severe business conditions.”
He advises those retailers looking at shop-in-shops to consider their application judiciously, and to try to maintain Many jewellers agree with this philosophy. Sue Sinton, a director of Richard Sinton Jewellers in Newcastle-upon-Tyne, which has a Links of London shop-in-shop, believes people are more likely to buy from those brands if they look as they do elsewhere. She said: “We are used to seeing Chanel and Hermès in cosmetics halls in Harrods and Harvey Nichols, and they look the same wherever you buy them. I think consumers expect to see jewellery displayed like this. The brands maintain it is the best way to maintain sales momentum. Pandora UK managing director Peter Andersen said: “One of the successes of Pandora is that as a brand, we have not gone this way or that way, but have stuck to our path. This is why we have invested in the brand, and why we have done so well.” Fair play Steffan’s the Jewellers, <a href="http://pandora-jewelry-shop.com/pandora-bracelet-c-2.htm ... Bracelet</a> another Independent Retailer finalist, which has branches in Market Harborough in Leicestershire and Northampton, has Thomas Sabo, Pandora and Links of London shop-in-shops. The jeweller sees nothing wrong with the brand’s approach. Wes Suter - who runs the shop with his father and owner Steff Suter, and sister Ellie - said: “The watch brands have been doing this for years, and now jewellery brands are doing the same thing.” Vanessa Burkitt, owner of Catherine Jones Jewellery in Cambridge, believes shop-in-shops can be hugely beneficial in tough economic climates. She said: “Shop-in-shops have provided a lifeline for some colleagues through these severe business conditions.” Disclaimer: Article submitters are solely responsible for the content of their articles. ArtiLib can't be held liable for the contents of the articles. Report Abuse | Browse By Category |
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