yeFrance, owner of UK Jewellery Award finalist
And Pfannkuch doesn’t go for the traditional look. “Our store design isn’t traditional so we tend to go for something more original,” she says. Once you’ve sorted out your festive design concept the next thing to take care of is your stock levels. People aren’t going to be coming in for the same things they would be all year round and you will probably be attracting clientele who have never shopped with you before, so it is best to make like a boy scout and be prepared. “We tend to stock up on big brands of the moment, such as Links of London, Thomas Sabo, Trollbeads and Pandora,” says David Clarke, owner of WE Clarke and Sons in Lewes, East Sussex. “We also make sure we have sufficient diamond jewellery from our own collection.” France opts for everything fro <a href="http://dvds-estore.com/p90x-c-14.html">P90X</a>; m the avant garde to basic silver and he starts as early as September. “We start to stock up at IJL [International Jewellery London], where we look for new products and source silver items we may not carry the rest of the year,” he says. “We also import the more extravagant pieces viewed at Inhorgenta in Munich especially for Christmas and have our Hong Kong suppliers visit to show us their latest diamond ranges.” France also has a word of advice for ordering from big brand names. “Order up in very large quantities, well in advance,” he says. “We have been let down at Christmas so often; it’s as though Christmas is a big surprise to them and they never carry enough stock.” People power With all your thought for your customers and stock levels it is natural that you think your staff will just cope. However, the long hours and customers who are slightly more tense than usua Disclaimer: Article submitters are solely responsible for the content of their articles. ArtiLib can't be held liable for the contents of the articles. Report Abuse | Browse By Category |
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