ity-based jewellery boutique Little 15 Jewellery. “I .
Once you’ve sorted out your festive design concept the next thing to take care of is your stock levels. People aren’t going to be coming in for the same things they would be all year round and you will probably be <a href="http://pandora-jewelry-shop.com/pandora-bangle-c-1.html">pandora Bangle</a>attracting clientele who have never shopped with you before, so it is best to make like a boy scout and be prepared. “We tend to stock up on big brands of the moment, such as Links of London, Thomas Sabo, Trollbeads and Pandora,” says David Clarke, owner of WE Clarke and Sons in Lewes, East Sussex. “We also make sure we have sufficient diamond jewellery from our own collection.” The commercial take on Christmas is informed entirely by American films. It’s chestnuts broken open by bemittened fingers sending steam into cold night air dusted with the first snowflakes; beautiful women snuggled into chiselled-jawed chaps in natty sweaters on a sledge through Central Park; fir trees twinkling with fairy lights in large living rooms where people laugh around a roaring fire. For most retailers, the reality is very different. It’s fraught husbands desperately trying to find that special gift in the 10 minutes before closing time on the last shopping day before the 25th; recalcitrant children with sticky fingers touching just-cleaned windows while their mother shops; or staff ending up near to psychological collapse as they show another person the entire charm beads display. Although you can’t account for your customers, pre-planning will help minimise any back-room panic. And there is no time like the present. “We have already had several staff meetings about our Christmas windows, with a lot more to follow,” says Jeremy France, owner of UK Jewellery Award finalist Jeremy France Jewellers in Winchester. Its windows are legendary <a href="http://pandora-jewelry-shop.com/pandora-bracelet-c-2.htm ... Bracelet</a> in the town, so no wonder the staff start early. This year’s theme is the 12 days of Christmas. “Each group had the remit to design a stage setting for each of their windows taking two days of Christmas each,” says France. “These start to the left and go right round the shop in sequence. We have already started the build.” Risk of fatigue However you need to be careful how early you get your shop “I read an article from an expert on store displays and he said Christmas windows are only effective for 10 days. After that it becomes irrelevant,” says Jutta Pfannkuch, owner of C Disclaimer: Article submitters are solely responsible for the content of their articles. ArtiLib can't be held liable for the contents of the articles. Report Abuse | Browse By Category |
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