Make money after sales
Offer products ranging from fast and expensive to slow and economical. Establish different supply chains for different types of service products. For example, when speedy service is essential, replace failed products with reserve products pre-positioned at each customer's site. If low cost is more important than speed, use a centralized repair facility to diagnose product malfunctions and replace only components that have failed. Establish prioritization rules for customers for example, when spare parts stock is low, hold it in reserve for higher-paying customers,requiring lower-paying customers to wait until your production or delivery(from merchants to you) meet their requirements. In many companies, the manufacturing and services functions bicker over which is responsible for inventory carrying costs. Eradicate infighting by establishing joint services-manufacturing teams who set priorities for the use of parts by manufacturing, by the services function for warranty servicing, and for out of warranty services. Consider outsourcing the delivery of after-sales services to a third-party provider. Support your service products with the right business model. For example, when consumers can tolerate some level of product failure (a flat tire or a faulty air conditioner) use a conventional model in which the customer owns the product and pays for support services as needed when product performance is critical, consider a business model where customers lease products and are guaranteed performance through immediate onsite replacement or repair. Will you service some or all of the products you make? will you service complementary and competing products as well as your own? consider servicing products you don't manufacture only if similar assets and skills are required, customers really want one-stop servicing, and doing so doesn't risk diluting your brand. In general, you should consider to design a portfolio of service products that meets different customers' needs, some for speed and some for economy, and create a distinctive post-sales supply chain, one that delivers the people (technicians, call-center staff), the parts and the infrastructure (information systems, transportation). If you found something usefull on this article please share it. About Author Marketing expert in all fields, Here you will find the best free sources for your website and blog, usefull information about your business, marketing and promotion, Free and simple ways to generate free traffic to your website or blog, and most important how to optimize your blog or site in order to show up in search engines. Disclaimer: Article submitters are solely responsible for the content of their articles. ArtiLib can't be held liable for the contents of the articles. Report Abuse | Browse By Category |
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