Scandals play on public view of brand names
Subsequently McDonald's China was quick to issue a terse statement saying that the use of the two additives in fried chicken pieces meets Chinese food safety standards and denying that they can lead to any health problems. In the Weekly Quality Report aired by China Central Television later it was claimed that several users of China Mobile were overcharged in their bills. In respond to the public backlash, China Mobile issued a statement that the investigation needs time as it involves several of its branches in various parts of China and they promise to refund the overcharged users twice the amount lost. McDonald's is a giant and well-known global fast food chain and the China Mobile is a behemoth State-owned telecommunication company. Both are "monster" organizations in terms of scale but the commonality does not stop here. It seems that the statements issued by the respective organization did not allay the concerns of their Chinese customers. On the contrary, it led to more questions being asked about the two giants. A corporate organization from the onset should invest time in nurturing and cultivat-ing a trusting relationship with its customers. They should not be seen as merely paying lip service underpinned by a catchy corporate mission statement. Corporate organization should be sincerely interested in their customers' welfare and match their words with deeds. This strikes at the core of credibility. It is only when a successful credible image had been cultivated over the years by the organization that customers will be more sympathetic at times of crisis. Negative publicity can only be turned to good if an organization responds positively and transpar-ently to the public complaints. If mishandled, a "crisis of confidence" can lead to the demise of the organization. There are lessons to be drawn for the marketers from the public fiasco by the two giant companies. Like it or not, perception counts in this world, not just in China. About Author We wholesale cheapeat China products,such as Nike Jordans series, Nike Shox, Nike Air Max, Nike Dunk, Air Force 1.And we have other brand sports shoes. Just like Adidas, Puma, Timberland, Gucci, Prada, Coogi etc.We also wholesale NBA Jerseys, NFL jerseys, MLB jerseys, NHL jerseys.Now we have lots of clients on the world. Mainly from USA, Canada, UK, EURO and Southest .Asia. Our payment is Paypal, Money Gram, T/T and western nion. Our shippment is EMS, DHL, TNT, UPS etc. The deliver time is 5 business days. The mimimum order is only one pairs. please kindly visit our website to find what you like. And contact us by Email or MSN,we will answer any question you might have. Disclaimer: Article submitters are solely responsible for the content of their articles. ArtiLib can't be held liable for the contents of the articles. Report Abuse | Browse By Category |
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