Cramming Words In Print Brochures
Well, in this article, I will teach you how to cram all you want to say in your color brochures. Take note that I said “all you want to say” and not all that you wrote. Sometimes it is physically impossible to fit every word and image in a color brochure, however there are techniques to streamline your content to make it fit. So let us get on with it. 1. Keeping the words to a minimum. The first thing we can deal with are the words themselves. When you need to cram your content into the color brochure layout, you should try to keep the words to a minimum and cut out non-essential content. So dial down the flowery words, the comparisons and the allusions. Just describe things as clearly as you can in a straightforward manner. Try to say things with as little words and sentences as follow. Believe me; your color brochure will be better appreciated if it had straightforward no nonsense content with minimal words. 2. Using lists instead of paragraphs. The second thing you should consider is using lists. When you have several related but distinct concepts to explain, it is better to write lists than paragraphs. This is because list formats does not require you to make good transition sentences and paragraphs. You can just list down one important concept after another. This is very ideal for brochure printing since you can actually cut down several paragraphs of information into a simple list that is half the size. So think about making lists. 3. Clever font layout strategies. Now, sometimes, if the layout is still pretty tight even with minimal words and listings, you need t deal with the font size of your content itself. I do not mean just cutting down the font size here though. I mean tweaking several layout properties. For example, you can set the line spacing to single spaced, and set the line height to something that is less than 100%. Some layout software can actually let you do this, helping you get a more compact layout without it looking too crowded. You should of course also remember that besides the font size options that you can see at drop down menus (like 12pt, 14pt, 16pt) you can actually set these at specific values. For example, you can actually set the font size to 15.5 if you want. This can help you a lot in getting the precise font size that will fit your color brochure layout space. So as you can see, there are a lot of things you can do to reduce your content to a more streamlined form and cram everything you want to say in your color brochures. If you do these things right, you should have no real problem with brochure printing. For comments and inquiries about the article visit: http://www.printplace.com/printing/brochure-printing.aspx Disclaimer: Article submitters are solely responsible for the content of their articles. ArtiLib can't be held liable for the contents of the articles. Report Abuse | Browse By Category |
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