4 Ways to Improve your online performance in 2010
1. Navigation: Ensure that your navigation is easy to use and consistent. You may be able to use it, but could a newcomer find the information they desire? 2. Search: does your site have a search function? Try looking at Google’s free embedded search tool. 3. Title & Alt Attributes: Use them how they are supposed to be used. If you haven’t used any at all, start adding them to navigation and other elements on every page. 4. Keep it simple: If your site has any functions that could annoy the user, like opening new pages in a new window, then remove them. Don’t take over their desktop! Search Engine Optimisation ‐ because you want to be found. 1. Titles: Add consistent and relevant titles (title tag) to every page in your site. Titles should be short and describe the content of the page. 2. Link around: Internal links to your pages are just as important as external links. 3. Strengthen keywords: Probably the quickest thing you can do. Highlight some keywords and phrases and add a strong tag (bold) around them. Use sparingly. 4. Headers: The correct use of headers can produce fantastic results. The H1 tag is the most important ‐ use some keywords in there. Content ‐ That’s why people visit the site. 1. Images: create compelling images, but don’t forget to optimise them for the web. You may have a quick connection, but not everybody does. 2. Text/Whitespace: create a balance between text and space. Less is more! 3. Write for your audience: Can people understand your copy and is it objective? 4. Use interest: point the user to other resources at the footer of an article, whether it be another article or a product. Off‐Site – be a part of the online community 1. Network: Go to forums, blogs and portals within your niche. Offer advice, network and gain respect. Doing this for 10 minutes a day will improve your image and lead to quality, niche‐lead traffic. 2. Encourage viral promotion: Tell your clients something unique about you, your company or website and chances are they’ll pass it on. 3. Be yourself: When interacting online, don’t conform to internet stereotypes ‐ just be yourself. Take your offline business ways online. 4. Spam: As in don’t spam! For more information or advice go to our website http://www.exactabacus.com or contact us on sales@exactabacus.com Disclaimer: Article submitters are solely responsible for the content of their articles. ArtiLib can't be held liable for the contents of the articles. Report Abuse | Browse By Category |
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