ArtiLib Article Library By Tag Author Index Submit Article Login Suggestions
Bookmark and Share

Do the Two-Step! A nifty and thrifty two-step. Try this two-step tip!

Why not improve your closing ratio and reach out even farther at the same time? Do the two-step!

By: David Beiswenger
Category: Marketing:Advertising
: Marketing:Branding
Posted: Mar 09, 2008
Updated: Mar 09, 2008
Views: 274


Top sales pros confirm that it often takes seven or more communications or sales messages before prospective customers make a purchase. They also confirm that it’s generally easier to sell to a referral, because someone they know gave positive testimonial about their products or services.

What would happen if you combined both of these powerful ideas? A nifty and thrifty two-step. Try this two-step tip:

1. Collect leads with your auto responder. Ask for mailing addresses and telephone numbers, too, for additional ways to follow up with each person. When you download the e-mail digest of everyone's e-mail addresses and other information from those who requested additional information from your auto responder, follow up multiple ways. Send postcards. Call. Mail sales letters and other promotional pieces.

2. Publish a price list of all the products and services that you offer in an insert, direct marketing package and / or .pdf to be made available via auto responder. You could also include order forms, product descriptions, and other sales material. Then send to the people in #1 above with monthly updates, announcements of new sales and products / services, and a request for referrals.

So why not improve your closing ratio and reach out even farther at the same time? Do the two-step!

About Author

David Beiswenger
Lifestyle Marketing
(814)-734-3090
lifestylemarketingdpb@yahoo.com

Contact Author   Author Website




Disclaimer: Article submitters are solely responsible for the content of their articles.
ArtiLib can't be held liable for the contents of the articles.   Report Abuse

Browse By Category
Contact ArtiLib| Privacy Policy| Terms of Service